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PolyReg Ass.
PolyReg Ass.

Welcome to General Invest (Switzerland) AG, one of Switzerland's leading independent wealth managers:

General Invest was conceived to be the ideal solution for wealthy individuals and families. In order to reach such an ambitious goal we strive to get the perfect blend between traditional wealth management expertise and extensive knowledge in our client's specific domicile and business environment.

Our status as independent firm is central in this process as it guarantees decision making that serves only the needs and goals of our clients, without conflict of interest.

With this clear view and understanding of our client objectives we are able to provide truly integrated solutions to complex financial issues. For you and your family.


In a dynamic world, entrepreneurs and professionals with significant new wealth understand the need to plan today in order to resolve the financial challenges of tomorrow. While having to focus on their core business at home, they want to be certain that the wealth they have created is properly managed.

Keeping this in mind, we at General Invest (Switzerland) AG have one single mission: to bring together the best, most unbiased wealth management practices and employ them consistently in the service of growing, protecting and ultimately transferring our client wealth to future generations.