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General Invest (Switzerland) AG

General Invest (Switzerland) was conceived to be the ideal solution for wealthy individuals and families. In order to reach such an ambitious goal we strive to get the perfect blend between traditional wealth management expertise and extensive knowledge in our client's specific domicile and business environment.

Our status as independent firm is central in this process as it guarantees decision making that serves only the needs and goals of our clients, without conflict of interest.

With this clear view and understanding of our client objectives we are able to provide truly integrated solutions to complex financial issues. For you and your family.


We have one single mission: to bring together the best, most unbiased wealth management practices and employ them consistently in the service of growing, protecting and ultimately transferring our client wealth to future generations.


Many of our clients are first or second generation professionals and entrepreneurs. Their backgrounds are diverse, yet all share a determination to preserve and protect their wealth for the long term.

We consider it our duty to honor that commitment by delivering the very best money management and strategic wealth planning solutions, while respecting and serving the confidential and private nature of this process. Our clients' trust is our greatest reward, and it is our privilege to earn it today and for future generations.


Our status as independent firm is central in all processes as it guarantees decision making that serves only the needs and goals of our clients, without conflict of interest.

Strength & Benefits

At General Invest (Switzerland) AG, we understand your need for an unbiased partner acting solely in your best interest. This is what we offer by combining proven investment processes with the independent, client focused structure of a classic wealth management office.

With this in mind, we search out the most appropriate advisors for you, whether inside or outside our organisation. By adding their strength and their resources to our deep knowledge and understanding of our client's needs, we are able to deliver the ultimate in wealth management planning. And the best possible results for you.

As a client of General Invest (Switzerland) AG, you profit on several levels:

  • Elimination of conflicts of interest via corporate independence
  • Careful management of client privacy and confidentiality
  • Long term strategic financial planning
  • Selective client roster ensures maximum time and attention
  • Impartial money manager and fund selection
  • Access to industry leading independent global specialists


GENERAL INVEST (Switzerland) AG part of Mikro Kapital Group is a member of Swiss Sustainable Finance (SSF) an association founded in 2014 with representation in Zurich, Geneva, and Lugano.

Currently, SSF unites over 110 members and network partners from financial service providers, investors, universities and business schools, public sector entities and other interested organizations.

SFF has the aim to strengthens the position of Switzerland in the global marketplace for sustainable finance by informing, educating and catalyzing growth.

Our Swiss local subsidiary promotes and persuades the same purposes and for this reason, we want to be part of a platform like Swiss Sustainable Finance.