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general invest (switzerland)
who we are
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Our mission
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Our philosophy
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Our mission
We have one single mission: to bring together the best, most unbiased wealth management practices and employ them consistently in the service of growing, protecting and ultimately transferring our client wealth to future generations.
Our philosophy
Many of our clients are first or second generation professionals and entrepreneurs. Their backgrounds are diverse, yet all share a determination to preserve and protect their wealth for the long term.

We consider it our duty to honor that commitment by delivering the very best money management and strategic wealth planning solutions, while respecting and serving the confidential and private nature of this process. Our clients' trust is our greatest reward, and it is our privilege to earn it today and for future generations.
As a client of General Invest (Switzerland) ag, you profit on several levels:
Elimination of conflicts of interest via corporate independence
Careful management of client privacy and confidentiality
Long term strategic financial planning
Selective client roster ensures maximum time and attention
Impartial money manager and fund selection
Access to industry leading independent global specialists
GENERAL INVEST (Switzerland) AG part of Mikro Kapital Group is a member of Swiss Sustainable Finance (SSF) an association founded in 2014 with representation in Zurich, Geneva, and Lugano.

Currently, SSF unites over 110 members and network partners from financial service providers, investors, universities and business schools, public sector entities and other interested organizations.

SFF has the aim to strengthens the position of Switzerland in the global marketplace for sustainable finance by informing, educating and catalyzing growth.

Our Swiss local subsidiary promotes and persuades the same purposes and for this reason, we want to be part of a platform like Swiss Sustainable Finance.
Mikro Kapital
Launched in 2008, Mikro Kapital is an asset management company specialized in the use of microfinance techniques for investing in small businesses across emerging areas of the world, especially in Russia and Russian-connected countries, Central and East Asia, and Latin America
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